D&AD: Penguin

  • Life can feel pretty intense and non-stop for Gen Z.

  • Sometimes, they need to just get away from it all.

  • We create a collection of Penguin products to help them really immerse themselves in their reading experience and leave the everyday world behind: ethically created incense sticks, candles, tea-trays and coasters, and of course, the classic tote bag to carry it all in.

  • We re-invent the visual identity of Penguin merchandise with a look and feel that is warm and reassuring, but also modern and dynamic for a new audience.

  • [ONE OF MY ENTRIES TO D&AD NEW BLOOD AWARDS 2023]

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